Rebrand Operation Smile with a timeless identity and campaign in order to increase the number of donations and stimulate more involvement from the community. Create an effective and engaging campaign to raise awareness concerning cleft lip and palate by: Redesigning the current logo to make it more conceptual. Creating a strong and impactful message through video. Generating impactful and compelling advertisements. Redesigning their current website so it is user-friendly Institute a mobile site so that it easy to donate on the go. Help establish a more online presence by launching a social media campaign.